B|W|R has been instrumental in the social initiatives and partnerships between PUMA and a variety of brand digital influencers. A few collaborations have included highlighting PUMA’s new Rose Gold Pack, working with influencers to host and attend a Macy’s Herald Square workout event, promoting their new Hi-Tech Limitless shoe with a variety of men’s bloggers, showcasing the versatility of PUMA’s New Years Eve Pack, among many others.
Rebecca Minkoff | Fashion Show
B|W|R was engaged to handle all PR and coordination of the Rebecca Minkoff Spring 2017 runway fashion show at the Grove including inviting guests, influencers, media and celebrities. Impressions garnered were over Xxx.
A California Christmas At The Grove
B|W|R manages press outreach and event logistics with Caruso at the Grove to drive annual awareness of “A California Christmas at the Grove” and position it as “the must-attend event of the holiday season.”
In April 2002, B|W|R began a campaign to publicize a new Fox series based on the popular UK reality show “Pop Idol.”
After premiering modestly in June 2002 with 10 million viewers, “American Idol” consistently won its time period in its key demographic until drawing a peak 28 million during its two-hour finale on September 4. Our campaign earned front-page coverage in hundreds of national and major market papers, and the show became the #1 new summer series and “water-cooler” talk in every office and dorm room. In November 2003, B|W|R’s ongoing campaign for “American Idol” and 19 Entertainment was voted one of the top 100 PR Campaigns of the year by The Holmes Report, a prestigious national public relations industry newsletter.
Dell / Adrian Grenier
B|W|R facilitated a relationship between our corporate client Dell and talent client and eco-activist Adrian Grenier to serve as a “Social Good Advocate,” promoting the company’s ambitious environmental goals, from reducing packaging to increasing energy efficiency.
We publicized Adrian’s participation in Dell initiatives (e.g., e-waste recycling), events (e.g., SXSW, CES, Dell World) and projects (e.g., a virtual reality whale experience which traveled to Art Basel in Miami and the Climate Conference in Paris), etc.
B|W|R, together with our sister company PPR and client Dell, won a 2017 PR News CSR Award, in the category of Recycling Program, for the CSR (corporate social responsibility) campaign that we developed and led with B|W|R clients Dell and Adrian Grenier.
Elon Musk / Tesla / Tesla IPO
B|W|R was hired by Tesla Motors to launch its first vehicle, the Tesla Roadster. At the time, there was no consumer audience for the car and no database from which to pursue customers. B|W|R had a long history of launching major products, high-end destinations and other lifestyle brands, and our database was used to target initial Tesla customers. We created the Signature 100 (the first 100 Roadster buyers), whose early adoption allowed them to feel like participants in innovation. B|W|R subsequently launched the Tesla S, and our relationship with Elon Musk expanded into projecting his broader public persona in manifold consumer/lifestyle media outlets, from Esquire to Vanity Fair.
In B|W|R’s corporate representation of Netflix during its early years, this agency was asked to develop a strategy that would garner both national and key market press. B|W|R created a series of live events featuring concerts by film actors who also were also musicians. The concerts would be free and open to the public, and would be followed by a screening of one of the actor’s best-known films. Each event would take place in the city featured in the film.
We secured Kevin Costner and his band to perform at the location in Iowa where Field of Dreams was shot, Bruce Willis and his band to play at Cape Canaveral followed by a screening of Armageddon, Dennis Quaid and his band to perform in New Orleans before a screening of The Big Easy, etc. B|W|R client Maria Menounos was hired to promote and host the events.
From 2002 through 2008, B|W|R was retained to manage public relations efforts for the annual GM “Ten” Fashion Show. A cross-section of design and entertainment and the influence that both play in image-defining, “ten” partnered the biggest names in Hollywood with the hottest GM vehicles and most sought after fashion designers to create a one of a kind fashion show.
Stella & Dot
For over seven years, B|W|R waged a full-service campaign (inclusive of editorial and celebrity) for Stella & Dot, helping it transition from its original brand name, Luxe Jewels, and evolve into a leading social-shopping venture offering boutique-style jewelry and accessories exclusively through a growing network of trained independent consultants (“stylists”).
Sandals and Beaches Resorts
For 16 years, B|W|R has led a public relations campaign for Sandals and Beaches Resorts, focused on U.S.-based lifestyle and entertainment media. Our success has come from the balanced mix of media relations, onsite/offsite event marketing and influencer marketing, focused on celebrity visits and off-site events. Anthony Anderson, Kristen Bell, Dax Shepard and Ashley Greene are among the many celebrities that have visited, helping generate social media buzz and stories in such media outlets as Access Hollywood, Us Weekly, E! News, OK Magazine, People, Entertainment Tonight, The Los Angeles Times and many others.
B|W|R was contracted by Wynn Resorts to manage public relations efforts surrounding the launch of Wynn Las Vegas. With the public relations campaign already considered a huge success prior to launch, the grand opening garnered millions of impressions including live segments on the Today Show, special segments on numerous entertainment shows, and features in Vanity Fair, The Wall Street Journal, Conde Nast Traveler and Vogue.
B|W|R was retained by Luxury Resort Group to manage all PR efforts for both The London West Hollywood and London NYC, followed by further engagement to represent both on-property Gordon Ramsay restaurants. The goal of PR was to elevate the overall brand, maintain relevancy, differentiate The London West Hollywood and increase overall occupancy on a regional and national level. BWR’s objective was to not only capture the lifestyle audience through consumer and entertainment coverage, but maintain qualitative exposure in business, trade, hospitality and epicurean press in primary targets. Select media placements included everything from USA Today and Travel & Leisure to Access Hollywood, Today Show, CNBC, Huffington Post, and Hotel Executive, among others.
Zoe Saldana Walk of Fame
On May 3, 2018 Zoe Saldana was honored with the 2,637th star on the Hollywood Walk of Fame. Helping unveil the star were James Cameron and Mila Kunis. The honor was timed with the reprisal of her role as the fan-favorite ‘Gamora,’ in “Avengers: Infinity War,” which opened in U.S. theaters on April 27.